“Brain” symbolises our focus on human understanding, data, advanced analytics and neuroscience. “Candy” stands for our commitment to presenting our findings in ways that inspire action. Even the most sophisticated methodologies are pointless if the results are not presented in an engaging way. We take care of both.
What are the consumer needs that are shaping market demand? What is your company’s right to win, and for which needs? Where is the white space or unfilled universe of demand for the company?
Where does your brand stand in the hearts and minds of consumers? Are there any opportunities or threats? Can you stretch your brand in other categories or price tiers?
Is your current ad the best you can have? Is it better than the previous one or competition? How much should you spend on media?
What channels should you focus more? What are the main channel and brand selection drivers among different journeys and shopper profiles?
How is the overall market changing? What should I expect next year? Are there any emerging trends I should be aware of or inspired by?
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Fill in a few details and we’ll get back in touch on the same working day.
Fill in a few details and we’ll get back in touch on the same working day.
Fill in a few details and we’ll get back in touch on the same working day.
Fill in a few details and we’ll get back in touch on the same working day.
